Ji Lee is a designer that has taken a new approach to a not so new idea. Using the graphic elements of words, such as "condom", Lee turned the word into the object it described. The video is made to draw interest into his recently published book "Word as Image".
The style of the video is very clean, and reminds me of the stylings of Apple, which is where Lee's design influence is shown. The music does not compete with the graphics, nor do the words, everything works harmoniously to produce a fantastic end image.
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