Im always attracted to places that look nice and make me feel welcome or cool. Holiday Inn recently had their lobby re-modeled by continuum (an innovation consulting design agency) and ai3. While the lobby of course looks lovely, designed very neat and mature, the important part is how the lobby was designed. Continuum took a warehouse and recontructed the entire lobby totally out of foam. I think that is one of the most efficient ways to design as well as one of the most interesting ways. However Id have to say its not that environmentally safe seeing as foam is not usually biodegradable-though technology is getting there. Once there is a more environmentally sound substance used I think this would be a great way to design all spaces.
http://www.core77.com/blog/architecture/if_you_give_continuum_800_sheets_of_foam_core_20435.asp#more
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